Web Site Analysis / Website Usability

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Having an attractive and optimized website that ranks high in search engines for keyword phrases is part of the job done to increase traffic and sales. A few common questions: Are sales increasing? Can visitors find their way through the site? What is turning people away from your site? Will your site be recommended to other people? Will your visitors return?

If any of these questions sound familiar, then consider a complete website analysis and site usability evaluation. While internet marketing is important, we like to also focus your website on web usability factors. We firmly believe that site visibility and usability is what it takes to leverage the web traffic and convert it to sales.

Web Site Usability Factors

A few questions to ask about website usability:

• How fast can a new user learn to navigate the site (learning curve)?
• How memorable is the site interface? Will using it once allow the user to remember enough to effectively and efficiently use the site again?
• How often do users make errors on the website and what do they do to recover from these errors.
• How fast can a task be accomplished by the user after learning to navigate the website.
• How satisfied will your users be after using the site?
• Will users return to your website because it was usable?

Cost Planning For Usability Tests

Consider the following when planning a budget for your web site audit and usability testing.

• Identify Usability Issues
• Recruiting Costs
• Equipment and facility rental (if necessary)
• Actual time to conduct testing
• Time to recommend solutions
• Usability results and reporting
• and many more

Sign up for Web Site Usability Evaluation and Consulting Services or request a Free Quote!

Maximize your search engine marketing revenue by contacting a SEODrive Internet Marketing
Specialist today at (586) 747.6045.

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